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Our brands

Toyota

TODAY, TOMORROW, TOYOTA

TOYOTA by CFAO: The brand’s historic partnership in Africa

CFAO Automotive distributes the TOYOTA brand in 16 countries of West and Central Africa (Benin, Burkina Faso, Cameroon, Congo, Côte d'Ivoire, Gambia, Guinea, Guinea Bissau, Equatorial Guinea, Mali, Niger, the Central African Republic, the Democratic Republic of Congo, Senegal, Chad and Togo), as well as in the French overseas territories of French Guiana and Réunion. The TOYOTA range marketed by CFAO covers every market segment, from saloons to 4x4s, pickups and buses.

Having always shared and adopted the TOYOTA principle of continual improvement, we implement a continual programme of ongoing investment in training. This commitment is fulfilled in a TOYOTA-approved training centre in Cameroon, which provides all our technical personnel with career-long training.

Consistent with the image of the brand, our TOYOTA dealerships meet the very highest international quality standards. In addition to marketing new vehicles and supplying manufacturer spare parts, our workshops provide the maintenance and repair services that underpin our commitment to the brand.

The TOYOTA brand was first marketed in Senegal in 1978 by DIASEN, a company in which CFAO was the principal shareholder. CFAO and DIASEN merged in 1995, and the subsequent acquisition of AFRICAUTO led to the creation of CFAO MOTORS SENEGAL. Since then, the brand has grown continually and consistently to become Senegalese market leader. The strength, durability and reliability of its products, combined with the professional service of its distributor, have succeeded in building a substantial base of long-term loyal customers who demand the best in the knowledge that they will receive it. In 2009, CFAO made a substantial investment in opening a completely new dealership on the Boulevard du Centenaire in Dakar. This contemporary building meets the most demanding international standards, and demonstrates the commitment of CFAO to offering its customers the best-possible service in 100% compliance with the TOYOTA Group Charter. The manufacturer recently awarded its 30-Year Relationship Award to CFAO SENEGAL at its 2011 World Convention in Las Vegas.

In the same year, CFAO MOTORS SENEGAL also received TOYOTA’s Customer Service Excellence Award and Silver Sales Award.

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The world’s most widely distributed automotive brand

With nearly 7 million vehicles sold in 2009, TOYOTA is one of the world’s leading automotive brands, and the clear market leader in Africa. Ever since the company was founded in 1937, this Japanese manufacturer has been famous for the exceptional quality and reliability of its high-technology products. In its 2011 ranking of the world’s largest companies, Fortune Magazine ranked Toyota as Number 8.

A unique management model

The success of the Toyota business model has been built on exemplary management principles, a unique philosophy and effective methods. Committed to a long-term vision in which collective success is achieved by respecting individual contributions and achieving sustainable development targets, TOYOTA is a ceaseless innovator in technology and environmental issues. It is also the unchallenged trailblazer in hybrid engine development.

A total commitment to quality

“You can always do better”: that’s the principle of continual improvement embodied by the Kaizen Approach that guides the TOYOTA Total Quality quest. In achieving that continual improvement, the company uses the very latest technologies to manufacture cars that deliver guaranteed performance, reliability and driving pleasure.